We Roast Coffee Coffee roasting company: Specialty coffee is complex.
We Roast Coffee, two coffee roasters who have set fairly paid and transparently traded coffee as the benchmark of their philosophy. They believe that specialty coffee should be the standard and want to encourage conscious enjoyment. Transparency means that you find out about the entire value chain, including living conditions in the countries of origin, the climate footprint of product production and public purchasing prices. They also provide detailed information about all coffee prices on their website. For them, sustainability means that they support sustainably growing farmers by selecting green coffee. They also work exclusively with cooperatives, projects and farms that are part of positive development in the respective regions. By conscious enjoyment, they mean that they encourage their customers to find out more about the products. They want to invite customers to look behind the scenes of specialty coffee to understand why good coffee should be priced appropriately and that there is much more to coffee than people have learned.
